Choosing a generic CRM can solve basic problems, but many companies end up paying for features they don't use and adapting their sales process to the tool's limitations.
A custom CRM, built around your real sales funnel, can reflect exactly the stages every customer goes through, from first contact to closing.
A custom CRM also integrates natively with your automations, your website and your support channels, without relying on external connectors or per-user licenses.
Before choosing, define your sales funnel, your business rules and what information you need to see in one place. From there, the decision becomes much clearer.